|  We
offer on-site training and consultations for all adobe
software. We partner with Adobe.
Massasoit Community College- Consolidation
of Creative Design
Client:
Massasoit Community College (“MCC”) is a
two-year community college in Norfolk County and Plymouth
County, Massachusetts. It offers associate degrees as
well as a transfer program for students to earn credits
for transfer to other colleges. The college was founded
in 1966, and is named for Massasoit, the great Sachem
of the Wampanoag.
The Need:
- To bring their creative design and
typesetting in-house, so they wouldn’t have
to outsource.
The Challenge:
- To train creative design and typesetting
teams, on how to transfer projects into other applications.
Solution:
- Lane Printing & Advertising trained
Massasoit employees, at their convenience, on how
to transfer documents and files into Adobe In-Design.
Result:
- By not outsourcing documents
to data companies to transfer projects, they save
money and time.
- As well as all employees that want
to update their skills in In-Design can call on Lane
Printing & Advertising to update them on current
applications.
Novartis Pharmaceuticals – Moving
Design Team
Client:
Novartis Pharmaceuticals is a world leader in offering
medicines to protect health, cure disease and improve
well-being. Their goal is to discover, develop and successfully
market innovative products to treat patients, ease suffering
and enhance quality of life. They needed to update design
team.
The Need:
The Northeast Division of Novartis Pharmaceuticals wanted
to modify on-sight design team, but they were being
done at a cooperate office.
The Challenge:
- Update team on all new technology.
- Train Individuals on their Specialties
in the Design Team.
- Make team comfortable with using new
technology in a new environment.
Solution:
- Lane Printing & Advertising sent
in their award winning Design Team. at the Northeast
Region on all Adobe Acrobat Programs.
Result:
- After many sessions Novartis Pharmaceuticals
design team was on the right track of adapting to
new technologies and programs.
- Lane Printing & Advertising will
continue to training them on all updated applications
as needed.
DCR (Department of Conservation and
Recreation) – Logo Design and Branded Identity
Client:
Department of Conservation and Recreation (DCR) protect,
promote and enhance our common wealth of natural, cultural
and recreational resources for the well being of all.
The Need:
- After The Department of Environmental
Management (DEM) and Metropolitan District Commission
(MDC) unified into one agency, called the Department
of Conservation and Recreation (DCR) they needed their
branded identity coordinated.
The Challenge:
- After other high profile Advertising
Agencies were hired to produce logos the department
heads noticed the new logo were incomplete and caused
confusion in the authority.
- Lane Printing & Advertising
would have to interview members of the department
and pitch a new uniformed logo so all department heads,
sub departments and employees were satisfied.
Conclusion:
- Lane Printing & Advertising
was asked to observe the new logo and to contribute
ideas.
- We insisted they change it to make
it more authoritative and to make sure no other sub
departments would change it.
Result:
- Lane Printing &Advertising believes
in Brand Identity, and with our help the DCR has one
uniform logo on Vehicles, apparel, forms and signs.
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