|
In order to mail at reduced postage rates, your address
list must be verified against the United States Postal
System (USPS) National Database. This is called CASS
certification, and it ensures that every address on
your mailing list is deliverable. Lane Printing & Advertising
has the technology to provide this service in-house,
saving you time and money. Taking advantage of automation
at the USPS they pass the postage savings to the end
user.
What is Postal Automated Mail?
Automated mail is first class, standard
or nonprofit mail with addresses that have been upgraded
to include their certified ten digit zip code, carrier
route, and delivery point barcodes..
Is Automation Required?
Although it is not required, automation
is highly recommended. Mail that is prepared without
postal automation requires intensive hand processing
resulting in (the usual) lengthy delays, and high (penalizing)
postal rates.
|