PRESS RELEASE

Lane Printing & Advertising Awarded a New Partnership with The Coca-Cola Company

Holbrook, Ma: After eight rounds and eight months of negotiations, Lane Printing & Advertising has been selected to participate in a two-year contract for The Coca-Cola Company, as part of its regional print solutions system. During the negotiation process, The Coca-Cola Company asked potential partners to show that they are competitive in supply chain, both in terms of pricing and customer service. The Coca-Cola Company found that Lane Printing & Advertising was a good fit and the contract was awarded to them in April 2006.

Under this contract Lane Printing & Advertising will be providing quick turn/short run Point-Of-Purchase and Point-Of-Sales services to the Northeast, Mid-Atlantic and Southeast Regions of The Coca-Cola Company.

Lane Printing & Advertising is a family-run company with 20 years of service in the industry under their belt. This is a unique company that has made its niche, by supplying its customers with on-demand services that are all done In-House.

Lane Printing & Advertising is proud to be a new member of The Coca-Cola Company team and appreciates the opportunity to create another valued partnership.